Barocook vs Magic Cook
Magic Cook had a brief moment of fame on the Shark Tank but fell flat after the truth was revealed; they violated international patents and copyrights from Barocook. Not only are there serious issues with violating patents and copyrights, but the knockoff product made in China has serious design issues as well. If you ever have a chance to put Barocook side-by-side the Magic Cook, you will see what we mean. The MagicCook has a vent hole on the top of the stove because the precise measurements between the two containers and the lid need to be exact to both seal in the food, yet allow steam from cooking to release. This difference is both annoying and dangerous.
Sharon Yu of Magic Cook scored a deal with Daymond in Episode 612: she accepted a deal for $100K for 33% of her business. Some interesting information came to light since the episode aired. Dokdo, Ltd dba Barocook owns the patent to the “heating container” technology. Sharon Yu used our product, BaroCook, to create a knock off product: Magic Cook.
Knock Off AllegationsShark Tank Blog had the following posted on its Facebook Page:
It has come to our attention that your Shark Tank program intends to air a show on Friday, November 19, 2014, that features Sharon Yu and David Su, who are seeking funding for a flameless cooking product called “The Magic Cook Heated Lunch Box and Thermos”.Those are serious allegations. They claim Magic Cook essentially stole their technology and created a nearly identical knock off product. Upon further investigation, Dokdo’s patent claims appear legitimate. Here is part of the abstract of their US patent application:
Please be advised that Dokdo, Ltd. is the owner of the technology on which this product is based, as reflected in patents issued in China, Korea, Germany, Russia, and Canada. Dokdo also has a patent application on this product that is currently pended the US Patent and Trademark office based on our international patents.
Dokdo developed the flameless cooking system in 2008. Last year, Dokdo had direct negotiations with the two entrepreneurs behind Magic Cook regarding a potential business relationship for the distribution of Dokdo’s product. In the course of these negotiations, Dokdo provided the entrepreneurs with samples of our product and related marketing materials. These negotiations ended in December 2013. Shortly thereafter, the entrepreneurs introduced their knock-off Magic Cook product.
Dokdo has information that the Magic Cook product is being produced in China in violation of our Chinese patents. It is Dokdo’s intention to protect fully our intellectual property rights based on our Chinese patent and on our US patent once it issues, by asserting claims for patent infringement and unfair competition, among others.
We are very concerned that the planned airing of the Shark Tank episode featuring this product will confuse potential investors, distributors, customers, bloggers and others into believing falsely that Magic Cook is the rightful owner and inventor/developer of this unique proprietary product. This confusion will cause serious injury and damage to Dokdo and to Dokdo’s US distributors as we introduce our product in the US.
We do not think that Shark Tank would want to involve itself in this controversy by implicitly endorsing the regrettable actions of Ms. Yu and Mr. Su described above, and presenting them as the type of creative, hard-working entrepreneur with a high level of integrity that Shark Tank was created to assist. This would reflect poorly on the reputation of Shark Tank.
Provided is a heating container simply cooks or heats foods using a heater without help of a heating device required for cooking during the outdoor leisure activation such as climbing or fishing. The heating container includes a main body in which a heater is inserted and water is poured, a built-in container inserted into the main body, the built-in container providing a space for cooking foods therein, and a sealing cover sealing an opened upper portion of the built-in container, the sealing cover being coupled to the main body when the built-in container is sealed.Here is a link to more information about Dokdo’s patent, including drawings.
I don’t claim to be a patent expert or wise in the ways of Chinese manufacturing, but on the surface, it looks fishy. If Daymond finds this information out during the due diligence process, he won’t close on this deal. Shark Tank isn’t about promoting knock off products.